My name is Mónica, my friends call me Mónica.

I, like Keanu Reeves in John Wick, have developed an extraordinary (though slightly less deadly) set of skills.

Some might say I am rare, magical and borderline mythical. A unicorn behind a screen. I think like a strategist, pitch like a player and run solo like a champ. I can build a campaign in my sleep and live for the thrill of a challenge. I believe that creativity thrives under process and clear communication.

My aim is to make familiar things feel new and new things feel familiar, to reach an undeniable truth, creating recognition and surprise, tempting the audience to participate in constructive collaboration, forming a bond and discovering a shared understanding. 

I have worked directly with clients, agencies and other creative professionals to create innovative, user-friendly and strongly branded experiences on various platforms. This is a selection of my work, created along with many.