STARBURST ALL PINK #DOYOUCHALLENGE

I initially established a visual language for several presentations for the Starburst All Pink #doyouchallenge campaign leveraging the shape of the candy itself.
Some of the brand's main attributes, confidence and self-love come through in the bold colors and imagery.

The visual language was then translated into the website, illustrations and other campaign materials.

 

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ALL PINK #DOYOUCHALLENGE SELF LOVE CALENDAR

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These are some of the illustrations I created for the All Pink Self Love calendar, where each day would bring a surprise and phrase of encouragement.

 

ALL PINK #DOYOUCHALLENGE WEBSITE

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ALL PINK #DOYOUCHALLENGE MOBILE

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