STARBURST ALL PINK #DOYOUCHALLENGE
I initially established a visual language for several presentations for the Starburst All Pink #doyouchallenge campaign leveraging the shape of the candy itself.
Some of the brand's main attributes, confidence and self-love come through in the bold colors and imagery.
The visual language was then translated into the website, illustrations and other campaign materials.
ALL PINK #DOYOUCHALLENGE SELF LOVE CALENDAR
These are some of the illustrations I created for the All Pink Self Love calendar, where each day would bring a surprise and phrase of encouragement.
ALL PINK #DOYOUCHALLENGE WEBSITE
ALL PINK #DOYOUCHALLENGE MOBILE