CR7 CRISTIANO RONALDO 

I was hired to perform an in-depth brand discovery in order to create CR7's new denim global brand and shopping experience. I wish I could say I met Cristiano, but he was too busy at the time scoring goals for Real Madrid and unveiling his bronze bust at Madeira airport.

IT ALL STARTED WITH A QUESTION:
WHO IS THE CR7 MAN?

#WEARELIMITLESS

BRAND EXPLORATION​

BRAND ELEMENTS WERE APPLIED TO DIGITAL

Online shopping experience

... AND MOBILE

CREATING A FULL EXPERIENCE:
TV & LIVE EVENTS

Live event staged in NYC.

 

Vehicle on fire, Cristiano comes to save the day by saving the driver, a beautiful woman. 
The door is too hot, he takes his jeans off in order to be able to open the car door.

 

Is it him or is it the jeans?