CR7 CRISTIANO RONALDO
I was hired to perform an in-depth brand discovery in order to create CR7's new denim global brand and shopping experience. I wish I could say I met Cristiano, but he was too busy at the time scoring goals for Real Madrid and unveiling his bronze bust at Madeira airport.
IT ALL STARTED WITH A QUESTION:
WHO IS THE CR7 MAN?
BRAND ELEMENTS WERE APPLIED TO DIGITAL
Online shopping experience
... AND MOBILE
CREATING A FULL EXPERIENCE:
TV & LIVE EVENTS
Live event staged in NYC.
Vehicle on fire, Cristiano comes to save the day by saving the driver, a beautiful woman.
The door is too hot, he takes his jeans off in order to be able to open the car door.
Is it him or is it the jeans?